Ready to release your inner Bond? Sony is auctioning off a hundred 007-branded VAIO’s designed to promote the release of Quantum of Solace November 14th. The 2.9-pound laptops have an Intel Centrino 2 processor, 4GB of RAM, 11.1-inch XBRITE LCD screen, and a 64GB SSD. All proceeds from the auction will go to 1% For The Planet, an organization that tries to get companies to donate 1% of their profits to environmental organizations. Check out the auctions now on eBay. [via Gizmodo]

Traditionally, sports fans and cinephiles tend to knock LCD screens because motion tends to blur more than on plasmas. Sony’s new 1080p Bravia LCD, however, may actually win them over. It’s 120HZ technology doubles video frame rates and reduces motion blur, producing whiter whites and blacks as dark as plasmas. It may not be a Kuro, but at its price it is high on our list.  [$2499 at sonystyle]

Look out iMac! The Sony Vaio VGC-JS110J/S All-in-One PC is ready to be delivered to your home. The 20.1-inch desktop comes running Windows Vista Home Premium and has a 2.2GHz Core 2 Duo Processor, and 4GB of RAM. A 320GB model will run you $1000, with higher-end models available for pre-order. [via Amazon va Gizmodo]

The Sony Ericsson W780a Walkman phone is headed to AT&T. The 3G handset has a 3.2 megapixel camera, full-HTML browsing, and a GPS. The deivice includes music apps like Napster Mobile, eMusic Mobile, Music ID, and XM radio. Pick one up now for $129.99 after a $50 mail-in rebate and 2-year agreement. [sonyericsson]

Sony has unveiled a prototype OLED television less than a millimeter thin. The .9mm thin television was on display at Ceatec in Japan. Organic Light Emitting Diode televisions use an organic material to emit their own light, which means they don’t need a backlight, and can be much thinner than other sets. They also use less power, and can handle fast moving images better than comparable sets-not to mention, they look pretty cool. No word on when we can see the set for sale. [sony via PCWorld]

Sony has announced its new Sony Home Share (VGF-HS1E) storage device. Sure, it bears a striking resemblance to the Roomba, but this is no vaccuum…  This 1 terabyte drive is designed to be a “huge central repository” for all your families photos, videos and music– and can be used to store as well as simply back-up your families data. Data can be accessed from computers in your home network, as well as remotely through the internet. The device is expected to go on sale in Europe later this year for a little under $900.  [via eHomeUpgrade]

While its not quite yet a Kindle-killer, Sony’s new reader is a step closer to giving Amazon’s reader a run for its money.  The Sony PRS-700 is a touchscreen reader that allows page turning with the quick flip of a stylus.  The PRS-700 also includes a pull-up keyboard on the screen, ideal for taking notes and searching through text.  Beyond that, the 700 model is pretty close to Sony’s last version, the 550.  The PRS-700 provides storage for up to 350 ebooks via SD, and enough battery life for about 7500 turns of the page. The Sony PRS-700 will be available for sale in early November.  [$400 at sony]

Sony’s first foray into the high-end DSLR market brings today’s announcement of the Sony Alpha A900 DSLR.  The Sony Alpha A900 features a 24.6MP Exmor CMOS sensor, a 3″ picture quality LCD, a direct HDMI output and a whole host of image processing software rivalling that available by names like Nikon and Canon.  In addition to the Alpha A900 body, Sony will be releasing a line of Alpha lenses, including Sony’s usual Carl Zeiss namesakes in a range of qualities and functionalities.  In all, Sony’s introduction to the high-end market does not appear to dissappoint, and we welcome more competition to the Nikons and Canons of the world…

Buy: from $3,000

Always at the forefront of PC design, Sony’s new VAIO All-in-Ones provide top functionality and high design for those who prefer PC.  The Sony VAIO All-in-One PCs include monitors with built-in processing and storage hardware, centralizing the PC case and monitor in one enclosed system.  With an attached mouse and stylized keyboard, the system closely resembles the Apple iMac.  But in a range of price from $1,000 to over $3,300, the Sony VAIO RT, the Sony VAIO LV and the Sony VAIO LS provide pro-level funcationality for those who need it.  In short, these aren’t just a basic all-in-one gimmick, these are powerful computing machines ready for Windows and Linux– and users who have serious computing needs… [thanks gizmodo]

Buy: from $1000,