Continuing our shameless case of watchlust, we thought it was time to take another look at Nooka Watches. Our current Nooka muse? The Nooka Zen V watch. While similar in shape and material to the Nooka Zoo that we covered a few months back, the Zen V has its own unique style of display. The left two bars display the hour, counting up to 12. The third bar displays the minute. The remaining lcd bullets denote am/pm and the alphanumeric readouts display the the day and date.  For example, the white version on the left is displaying 8:30 a.m. and the black version on the right shows 9:42 a.m.  Technical details aside, the Nooka Zen watch remains faithful to the Nooka design elements that have become classic in our mind.  Simple, sleek, and sexy with a display that is personal to you.

Buy: $265

With little doubt, our friends from Nooka produce our favorite “unsung” line of watches. You won’t them at the watch kiosk at your local mall, pop retail chains like Urban Outfitters don’t stock them, you really have to dig to find stunning modern watches like those from Nooka. We spotted them at a modern boutique in Iowa City, IA on a recent visit– and have fallen in love since. You could say we’ve got a soft spot for Nooka’s designs, especially since we see a lot of works by watch makers like Fossil take inspiration from Nooka. Today, we feature the Nooka Zoo line, available in white and black leather bands and also the “mirror” version with a metallic band. Since Nooka ain’t easy to find, we recommend checking out the Nooka website to learn more and buy online.

Buy: $265