While its not quite yet a Kindle-killer, Sony’s new reader is a step closer to giving Amazon’s reader a run for its money.  The Sony PRS-700 is a touchscreen reader that allows page turning with the quick flip of a stylus.  The PRS-700 also includes a pull-up keyboard on the screen, ideal for taking notes and searching through text.  Beyond that, the 700 model is pretty close to Sony’s last version, the 550.  The PRS-700 provides storage for up to 350 ebooks via SD, and enough battery life for about 7500 turns of the page. The Sony PRS-700 will be available for sale in early November.  [$400 at sony]

If you haven’t yet heard of Rough Guides, you’re not alone.  Having long ago reached critical mass in the UK, Rough Guides began as travel guides that were targeted at the informed traveler, not to students or high brow culturalists.  In the 80s, the BBC picked up Rough Guides to develop a TV show, providing no nonsense introductions to subjects which had been poorly represented in the past.  Fast forward to present, Rough Guides have reached a wide range of topics– and a wider geographic audience.  Rough Guides reached out to GearCrave to share with us a new guide they’re releasing throughout the world, one that our readership will find instantly relevant– the Rough Guide to Video Games.

Before you form an impression on just what the Rough Guide to Video Games is, its important to note that this isn’t some dated guide with cheat codes and strategies.  It is a “travel guide” through this history of video games, an in-depth look at the stories, the systems and the people that have built gaming into what it is today.  In short, its the ultimate coffee table book for the geek in your life…  Want one for your own coffee table?  Rough Guides has offered to give away five free copies of the book to GearCrave readers.  As always, you can find out how after the jump…

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This travel bag circumvents the “murse category” yet again, and we’re very happy about that. Instead of toting around something glossy and leather on the weekends, consider this statement bag with an oversized Diesel logo in black-on-black. Sporty detailing make this bag perfect for the gym or a weekend break: it’s cool without being flashy, and slick without being overtly expensive-looking.

Buy: $155

Super-casual Fridays just got a lot wittier with this 100% cotton, American-made tee in either olive green or asphalt grey. Keen on keeping your “Funny Guy at Work” rep fresh? Now all it takes is a cup of coffee and a dash of Option-G in the morning. Slim-fit for a more flattering shape and perfect with jeans.

Buy: $25

Update– Rizzoli USA, the publisher of the Modern Architecture Pop-Up Book is giving away one free copy of this book to a GearCrave reader who comments on this article. Learn more after the jump below!

There are architecture books, and then there is the Modern Architecture Pop-Up Book. If you’d like to add a third dimension to your own architectural experience (and who wouldn’t!), give this one a shot. While we’re sure you’d rather see them in person, a flight to Dubai ain’t cheap. Buildings like Dubai’s Burj Al-Arab, Chicago’s Frank Lloyd Wright Robie House and the Sydney Opera House jump off the page into three dimensions. Just hope there aren’t any Frank Gehry works in here… they don’t stand up well to the elements (oh!). [thanks coolhunting]

Buy: 29.70

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Film posters say a lot about a culture. If you were to line up the archives of film posters from the silent films of the 20s to the latest box office blockbusters, you’d have a pretty telling cultural timeline.  Focusing on one of the greatest decades in film, editors Marsh and Nourmand compiled this book, the Film Posters of the 1960s: The Essential Movies of the Decade.  Film buffs and design lovers will find this book to be an important addition to their library, while everyone will see this as an ideal fit for the coffee table.  Unfortunately, Beyond the Valley of the Dolls is just a year off from being included in this one…

Buy: $12.23

This extra-large illustrated book includes 500 pages of some of the most mind-blowing installations, photographs, sculptures, and architectural projects you’ll have seen to date. These are the projects and installations from the mind of Icelandic artist Olafur Eliasson.  Now living and working in Berlin and Copenhagen, Eliasson has a long body of quite incredible selected works.  His latest publication Studio Olafur Eliasson: An Encyclopedia is a celebration of the works he’s been involved with.  From wild, functional ice sculptures to architectural exhibits exploring new uses of light and mirrors, Eliasson should not be missed.  After checking out those selected works, we suggest you take a close look at this book.

Buy: $94.50

Food Network fanatics will recognize Bobby Flay in an instant. You’ve seen him on Hot Off the Grill, Grillin & Chillin, Foodnation, Boy Meets Grill, BBQ, Throwdown and last, Grill It with Bobby Flay. While we prefer our good buddy Anthony Bourdain, you can’t beat Bobby Flay when it comes to grilling. If grilling is a hobby or an obsession for you, prepare yourself to learn the secrets and tips of one of the most celebrated grilling pros. This 288 page book is action-packed with 150 recipes and more grilling guidance that one could hope for in a lifetime. In other words, a book like this could be the ideal companion for your summer grilling…

Buy: $23.10

Gears are for pussies.  While you’re shifting up three gears from standing start to top speed, I’m already 50 feet ahead of you.  One turn of the crank on my bike, and you’re in my dust.  Why?  I’ve only got one speed– fast.  This Fixed Fenomenon is growing by every turn of that single-speed crank.  It is cycling at its purest, it is performance at its best, and counter car culture at its most defiant.  If you want to ride, you absolutely must try it fixed.

Fixed is a new magazine, launched just this past week, for fixed-gear enthusiasts by fixed-gear enthusiasts and serves as both an insider’s playground and an outsider’s peek into the culture from a global perspective. The magazine will be available at select stores, but you can download the first issue free of charge here.