sony youtube

Sooner or later, Rickrolls and Chocolate Rain were bound to get old. Good thing Google has just announced that YouTube will get a premium content section with ad-supported movies and TV shows. CBS, Lionsgate, MGM, Sony, Starz, and the BBC are on board, and they’ll share some of the ad revenue. The site has offered music videos and some old TV and movies in the past, but the new goods are clearly geared towards making YouTube a competitor with Hulu and TV.com. To boot, the site will get a redesign that makes the premium content easy to find, with the idea that Google can finally make some money off this venture. Of course, if Star Wars Kid and Charlie Bit Me are your preference, worry not; user-made videos aren’t going anywhere. [via Ars Technica]