YouTube, Universal Thinking New Music Video Site
By Jared Newman
Not satisfied with the entrenched popularity of YouTube, Google and Universal are reportedly talking about a collaborative new Web site for hosting music videos. Tentatively called “Vivo,” the site intends to nab more revenue by coming up with a more lucrative solution than YouTube’s beside-the-video display ads. Wall Street Journal’s report doesn’t specify how this would be accomplished, nor does it say why people who already think of YouTube as the place to go for videos would suddenly flock to another site. Perhaps the two companies will try to sweeten the deal with more content in higher resolutions, but no matter what, they’ll have to compete with MTV’s massive library at MTV Music. Other record labels besides Universal could be involved in the discussions, but it’s not clear as of yet. For now, enjoy our wicked awesome screengrab of A-ha. [Wall Street Journal via Ars Technica]
